Wednesday, May 5
Main Stage — 10:50am – 11:10am

Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer’s journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer’s and consumer’s perception.

Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna