Thursday, May 5
Retention Breakout Session — 11:20am – 11:40am
Certain brands have been fortunate enough to endure not just time, but fundamental shifts in consumer behavior and major advances in technology. TripAdvisor is one such digital pioneer that continues to innovate at scale. Gerard Murphy, PM for TripAdvisor, shares lessons learned from scaling a targeted push strategy in a market where timing and location are of paramount importance.
Gerard Murphy, Group Product Manager for Mobile @ TripAdvisor