Wednesday, May 5
Main Stage — 10:10am – 10:30am

Customer data is powering the rapid growth of the app economy, and powering customer data are at least 100 companies that help app developers, marketers, and publishers make data-driven decisions and drive actions from them. Learn the typical “maturation model” through which businesses typically adapt these app services, the three most common data strategies employed when doing so and how to select the right approach and data strategy for your organization.

Michael Katz, CEO / Co-Founder @ mParticle

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