Content Library — Grow.co

SESSIONS FROM PAST GROW.CO EVENTS

Content Library

Introductory Remarks

How to Build a Scaleable Mobile Retention Program

Dynamic Ads: An Inside Look at the Impact of Programmatic Creative on User Acquisition

What Makes a Winning Mobile Data Strategy

The Future of SEO

The State of Customer Journeys

How Yik Yak’s Product & Marketing Teams Collaborate to Drive Growth

Measuring Offline Campaigns + Impact of Dynamic Creative

Fireside Chat With David McIntosh, Co-Founder @ Riffsy

Digging Into Data — Capitalizing on the Clues Users Give You for Free

How To Scale Influencers Into A Major Growth Channel

Road-Tested Strategies to Drive App Engagement and ROI

Tackling Retention During Activation

If Your Messages Are a Snooze, You’re Going to Lose — Upping Your Marketing Game With Emojis, GIFs and Pho

Finding the Next, Big Growth Channel — Influencers, Instagram, Snapchat and Beyond

How to Effectively Leverage, TV, Radio, OOH as DR Vehicles

How TV for User Acquisition Works

Video Priming – How To Give Your Acquisition Campaigns an Unfair Advantage

Food for Thought: Sprig’s Ingredients for a Profitable User Acquisition

The Secret Sauce in ROI Calculation

Taking AIM: Top 10 App Install Marketing Trends

Using Cross-Platform Marketing + Onboarding to Increase LTV and Reduce CAC

Growing Via Core Channels in 2016

How to Build a UA Infrastructure to Maximize Your Time and Efficiency

How to Leverage Google’s Expanding App Product Suite for Paid UA

It’s the Data, Dummy — How Successful App Marketing Depends on Great Audience Data

Growth without Borders — Priming the International Pump

How To Build An Internal Growth Culture

Segmentation, Personalization, Tool Selection and More

Mobile Moments: Shaping the First-Screen Experience to Engage Your Most Valuable Customers

Fire & Gasoline: How the Weather Channel Finds the Right Mix to Reach Customers at Scale

Retention is Every App’s Game to Lose

App Wars: Episode VI — The Return of the Users

Top Lessons in Launching Your First Million Push Notifications

How To: Create Long-Term Engagement

How to Use Email, Push, Retargeting, In-App Messaging and Social to Build a Cohesive CRM Program

EA’s Approach — How to Launch an Effective User Retention Strategy

Conceptualizing and Implementing a Cross-Channel Segmentation Strategy

Retain or Die — The Retention Playbook

Lessons Learned From A/B Testing Wins and Losses

MAU VEGAS 2017 VIDEO LIBRARY SPONSORED BY

Ad Results Media

DAY 1 – MAIN STAGE SESSIONS

First, Master the Fundamentals: The 5 Critical Components of a Customer Data Layer

Radicalizing the Way Enterprise Apps Acquire Customers

Tips from Topshop: The Inside Scoop on Pushing Mobile ROI

Building Partnerships In Mobile That Drive Real Growth

Data-Driven UA at Hopper: How Top-Of-Funnel In-App Events Power Better Media Buys

Mobile Feud: The Ultimate App Marketer Showdown. Mobile Heroes Edition

Growth Opportunities in 2017

Grow Customer Lifetime Value with Machine Learning

Best Practices to Build and Grow Your App

Mastering The Basics: Growth and Engagement Through Amazing Brand Experiences

Product Manager Lightning Round & Panel

Insights Into Today’s App Users and Best Practices for Acquiring and Retaining Them

Workshop: Creative Optimization In A Post CTR-World, Hosted by Singular

Driving Customer Lifetime Value with Machine Learning

DAY 2 – ACQUISITION TRACK

Driving Growth in the Hyper Competitive Social Casinos & Casual Gaming Category

Taking AIM: Top 10 App Install Marketing Trends

How Duolingo Got to 170 Million Users for Free

Usage Is the New Currency: How Leading Publishers Are Growing and Optimizing Their User Base

Shoppers, Not Installs – Optimizing User Acquisition

Scaling Beyond Lookalikes

Fireside Chat with Eric Seufert and Adam Hadi

Building Mobile Creatives That Drive Quality Consumer Engagement and Retention

Retention Through Relevance – How The New York Times Creates Value Through Mobile Marketing

Evolving the Role of Mobile UA to Support an Omnichannel Brand

How to Segment Your Audience & Control Your Data

Emerging Platforms for Mobile Engagement: 2017 and Beyond

DAY 2 – CRM / RETENTION TRACK

Measuring CRM Honestly; Avoiding False Positives & Negatives

The Fast Track to Mobile Marketing Excellence

Bridging the Gap Between Marketing Art and Science with AI

How Instacart Uses Deep Linking to Build Personalized User Experiences to Boost Engagement and Conversion

Conversational Commerce with Hopper

Turning Your Users into Loyal Customers

Cracking the Code: Getting the Best out of Your App Retargeting Strategy

Driving Retention In A Discovery Context

Leveraging AI to Increase User Adoption

How MINDBODY Achieved a 43.7% Conversion Rate by Leveraging AI-Powered Messaging

Automating Your Day-to-Day Facebook Advertising

Grow and Engage Your Active Users Through Precise Audience Targeting

DAY 2 – PRODUCT TRACK

Practical Applications Of Bots & Conversational Interfaces

Let’s Get Personal: How Dollar Shave Club’s Customized Experiences Led to Increased Revenue

Using Analytics to Build Better Products

Q&A With Itamar Novick of Life360

Unlocking the Power of Place

Learnings From the Early Days of iMessage & FB Instant Games

Q&A With Jeff Morris of Tinder

Building Apps to Drive Repeatable Core Behaviors

Building Retention Via Product at Fox Sports

The Dirty Secret of Analytics at Microsoft, Sonos and YesWare

Transitioning From Free to Paid

Physical + Digital: Leveraging Augmented Reality in Mobile Apps

MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY

ironSource

DAY 1 – MAIN STAGE SESSIONS

State of the App Market

The Modern Mobile Marketing Stack

What’s Next for Mobile Marketers?

Notifications @ Scale

Power in Numbers: Building an Enterprise-Grade Growth Stack

How to Make Paid Content Marketing Your Acquisition Machine

The Shift to Performance Marketing: Personalization and Partnerships for Smarter Acquisition

How Coinbase Is Cashing in on the Future of Mobile & Cryptocurrency

Mobile Messaging: A Deep Dive Into the Current Opportunity Across Verticals

Driving Performance on Snapchat

Alternate Measures for Success @ RetailMeNot

Discover More of Your Best App Customers

Split Testing Companies: FreshBooks’ Unusual Approach to Replatforming

How to Win in Marketing with Data Granularity

Avoiding “Garbage in, Garbage Out”: The Power and Promise

Beyond Marketing: Growth Through Personalization & Push Notifications

DAY 1 — SPONSOR WORKSHOPS

Facebook Advertising Best Practices & The Future of User Acquisition: Creative Marketplaces & UA Bots

Get the Right Signal from Your Media Partners

User Acquisition in the Age of Automation: How Automation will Impact Creative, Data and Bidding

How Zillow Fuels a Unified User Experience

Privacy & Transparency, Can They Coexist?

Mobile Audiences Move Fast – a Discussion on Segmentation and the Role of Dynamic Audiences in High Performing Campaigns

DAY 2 – PRODUCT TRACK

Maximizing Growth for Cross-Device Products

From AAA to B2B: Applying Gamification to Enterprise Growth

Winning in the Product Led Era

How Product Powers Growth & Monetization at Maple Media

Contextual Personalization to Re-Engage, Retain and Grow Revenue

Piecing Together the Mobile Measurement Puzzle: Strategies to Unify the Digital User Journey in a Fragmented World

Women in Product on Innovation

Creating Jet’s New Testing Ground for Customer-Centered Product Development

Quality Over Quantity — Optimizing With the Right Audience

What the Hack? How Priceline Solved a Major Customer Pain Point in Just 2 Days

From Zero to Top Grossing: Duolingo’s Lessons From Monetizing Free Education

DAY 2 – CRM / RETENTION TRACK

Live Ops to Email Drops: Uncover Your Next Engagement Lever

Leveraging Segmentation for Better Consumer Engagement

Merging CRM and Retargeting

App Retargeting in the Mobile Age

How to Build a Kick-Ass Notifications System

War Stories: Attribution, Engagement & Retention in a User-First World

Developing a Holistic Approach to the Customer Journey

How HSN Built a Successful First Year Mobile Program

The Future of Mobile CRM Strategy

Practical Applications of Machine Learning & Automation for CRM

Building a Winning CRM Team

DAY 2 – GROWTH TRACK

Going Truly Global: Insights Into Taking Your Business to the Next Level via International Expansion

Inside Mobile Ad Fraud: A DSP’s View Into the Programmatic Ecosystem

Awed by Fraud? Get Clarity With Transparency

Combating Fraud in 2018

What Can We All Learn From WeChat?

0-60 on Mobile: A Retrospective on Our First Year

Driving Revenue and Growth in Today’s Mobile Eco-System

Scaling Facebook & Instagram in 2018

Case Study: The Art of Global Launching

The Case for Incrementality

The Globalization of Apps – How to Effectively Grow Your Mobile Business

Growing in the Shade: The Challenge of Driving Growth in a Market Overshadowed by Competitors

DAY 2 — SPONSOR WORKSHOPS

Revolutionize Your Creative Strategy With Machine Learning

Programmatic Reality Check – What We’ve Learned About Uplift & the Real Role of Creatives in the Past Year

Cracking Google’s Universal App Campaigns – How to Effectively Scale Your App on UAC

Mobile Data Isn’t Enough: What You Need to Build a Better Mobile Marketing Plan

COMMERCE UNLOCKED

The Biggest Little Startup Within Walmart: How Sam’s Club Is Employing a Product-First Mindset

How Overstock Seamlessly Blends Off-Site and On-Site Experience to Delight Customers

Creating a Best-In-Class Mobile App

Mobile Loyalty: How to Keep Your Customers Coming Back for More

Mobile Shopping: User Acquisition Trends & Benchmarks

How to Attract and Acquire More Mobile Customers

Augmented Reality Evolved: Predictions. Intersections. Impact.