Day 1 — Main Stage
2:30pm – 2:50pm

​Companies from retailers to financial institutions are finding that customers with their apps have higher lifetime value (LTV) than their average customers — due to top line growth, higher loyalty or decreased costs of service. In this session, Sunil Rayan will share how leading companies use customer LTV and machine learning to make smarter, more profitable growth decisions.

​Sunil Rayan, Director, AppDev Sales @ Google

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

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