Day 2 — CRM / Retention Track
10:20am – 10:40am

As a marketer, your weapons are data insights on the one hand, and marketing content on the other. How can you optimize the correspondence between the two? How can you make sure that every customer segment and sub-segment receives the optimal offer? Learn how machine learning algorithms are transforming the methods by which marketers communicate with customers, and how AI is bridging the gap between marketing art and science.

Pini Yakuel, Founder and CEO @ Optimove

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

Visit to learn more.

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