Day 2 — Acquisition Track
2:20pm – 2:40pm
Do you remember the last reason you chose to tap on an ad? Chances are it was probably because the creative grabbed your attention. The way it presented product, how it looked and/or its interactivity drew you in. That’s what the best creatives do, and when it comes to mobile advertising, that’s how you reach the most engaged audiences.
We’ll explain why optimizing mobile creatives will generate deeper consumer engagement with your brand and share how top advertisers, such as Retale, Ibotta and more, have put this practice into action.
Bennett Carroll, Brand Performance Growth @ Vungle
MAU Vegas 2017 Video Library Sponsored by:
Ad Results Media: Integrated Marketing | Data Driven Results
Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.
Visit www.adresultsmedia.com to learn more.