Day 1 — Main Stage
10:45am – 11:15am
Brand partnerships that align complementary services create both value-added opportunities for consumers and a new channel to drive acquisition and revenue. Mobile, however, presents unique challenges to creating these at scale. Come learn from mobile commerce leaders about how they’ve built and added partnerships to their mobile marketing mix, creating delightful user experiences and an efficient, high converting acquisition channel.
Brian Fields, VP Strategic Partnerships @ Groupon
Lauren Picasso, Director of Marketing @ Jet
Mike Dudas, Co-Founder and CRO @ Button
MAU Vegas 2017 Video Library Sponsored by:
Ad Results Media: Integrated Marketing | Data Driven Results
Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.
Visit www.adresultsmedia.com to learn more.