Day 2 — Acquisition Track
9:30am – 10:00am
Social gaming broadly and social casinos specifically are one of, if not the most, competitive categories in the app landscape. This discussion brings together UA leaders in this space to share their learnings that apply both to fellow social gaming competitors and, more broadly, to other highly competitive app categories.
Mark Beck, VP, Strategy @ Murka
Aayush Sakya, Director of User Acquisition @ GSN
Patrick Witham, Director, User Acquisition @ Product Madness
Moderated by:
Adam Krejcik, Principal @ Eilers & Krejcik Gaming, LLC
MAU Vegas 2017 Video Library Sponsored by:
Ad Results Media: Integrated Marketing | Data Driven Results
Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.
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