Day 2 — CRM / Retention Track
2:00pm – 2:30pm

For utilitarian apps with a singular focus CRM efforts are often funneled in the direction of the core action. For apps with thousands or tens of thousands of SKUs, there is a need to communicate with customers but an inherent challenge in how to identify and to prioritize those communications. Panelists with a range of “market place” experiences will share their tips across the CRM spectrum, including push, email, retargeting, and more.

Ben Clark, VP of Customer Retention @ SeatGeek
Aurélie Genet. Mobile Marketing Manager @ Trainline
Megha Mehra, VP, Digital Marketing @ Namshi
Gwen Murray, Head of Mobile Marketing @ Staples
Rami Richards, VP North America @ Jampp

Moderated by:
Kara Dake, Global Partnerships @ Women in Wireless & VP Growth & Partnerships @ CleverTap

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

Visit to learn more.

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