Day 2 — Acquisition Track
3:40pm – 4:20pm

This panel will cover the technologies and behavioral trends that are giving rise to new platforms for user engagement with content on connected devices in the next 12 to 24 months, from voice interaction to HTML5 app stores to chat bots. As every device we touch on a daily basis connects to the internet, an endless number of new content consumption models will arise; this panel will attempt to identify which of these will play an important role for product teams, marketers and content publishers for reaching new audiences in the near- and mid-term future.

Stephanie Horbaczewski, President & CEO @ StyleHaul
Chris Luhur, Director of Marketing @ Pocket Gems
Matt Mahar, Sr. Product Manager @ Amazon Music
Mark Menery, Director, Performance Sales & Operations @ PCH Media
Jennifer Taran, User Acquisition / Growth @ WhipClip

Moderated by:
Eric Seufert, Owner @ Mobile Dev Memo

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

Visit www.adresultsmedia.com to learn more.