Day 1 — Main Stage
9:45am – 10:05am
For all the excitement about new SaaS tools and types of analytics, the prerequisite for getting real value from them comes down to having a robust and holistic data foundation. Most companies, though, employ more than a dozen different vendors in their stacks, with little integration or coordination between them. Learn how forward-thinking brands are breaking down the data silos, why not all data platforms are created equal and the 5 defining characteristics of modern, API-led customer data infrastructure.
Michael Katz, CEO @ mParticle
MAU Vegas 2017 Video Library Sponsored by:
Ad Results Media: Integrated Marketing | Data Driven Results
Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.
Visit www.adresultsmedia.com to learn more.