Day 2 — CRM / Retention Track
3:30pm – 4:00pm

Some marketers are hooked on the concept of “mass”. Relying on the old notion that they could grow their business by scale alone, they have learned that trying to be all things to all people in the era of mobile results in anemic engagement and is a surefire path to failure. The alternative approach is precision targeting to reach scale through segmentation. Learn how accurate targeting and engagement will help avoid the pitfalls of marketing to the average.

Charles F. Manning, Chief Executive Officer @ Kochava
Christian Gladwell, President of Client Services @ MZ (Machine Zone)
Emily Storino, Acquisition Marketing Manager @ Electronic Arts (EA)

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

Visit to learn more.

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