Day 2 — Acquisition Track
3:20pm – 3:40pm

At any given time, the audience you’re marketing to can be divided into multiple segments – whether to identify high-value users, candidates for successful re-engagement, or planning push notification campaigns. But how can you effectively test hypotheses about groups in your user base? And how can you leverage knowledge about those groups for mobile marketing success?

In this talk, Adjust’s CTO and Co-Founder Paul H Müller will go through how well-known marketers solve these riddles.

Paul H. Mueller, CTO & Co-Founder @ Adjust

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

Visit to learn more.

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