Day 2 — CRM / Retention Track
9:30am – 10:00am

It’s understood that retention is central to the economics of any successful app business. But it’s also an area prone to inconsistent definitions and goals and general mismeasurement. Our panel dive into their approaches to measuring core retention in their product that reflects the impact of their communications as fairly as possible.

Riaan Ahmed, Director, Growth & Analytics @ Reuters TV
Cody Ryan Director of Marketing, User Retention @ Ibotta
Aaron Sawitsky Head of Product Marketing @ Localytics
Emma Yu Growth Marketing @ Microsoft-MileIQ

Moderated by:
Jessica Mann, Senior Manager, Mobile & Social @ Gilt / Saks Fifth Avenue

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

Visit to learn more.

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