Day 1 — Main Stage
10:05am – 10:25am

It is no secret: Customer acquisition in the enterprise space is difficult. In order to sell your app to a large enterprise, you have to get in front of a high level decision maker at the company. What if you flipped that strategy on its head? Get employees of the company to download and start using and raving about your app, then tell the decision makers about it themselves. This is exactly the approach that Expensify has used to win over more than 25,000 enterprise customers and what Yammer used to win 80% of the Fortune 500 companies. By viewing their user base more like Twitter or LinkedIn users, people who have relationships, both business and personal, and then leveraging those relationships to grow organically. In this session, hear the ins and outs and ups and downs of how Expensify has successfully used this untraditional app growth strategy to be the global innovation leader in expense management.

David Barrett, Founder & CEO @ Expensify

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

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