Day 2 — Acquisition Track
2:40pm – 3:00pm

The 165 year old New York Times continues to compete and innovate in the hyper competitive media landscape, and their mobile strategy has been core to their progress. This presentation will speak to their approach to retention (and, as a function, growth) through a high quality and individually relevant experience.

Bryan Davis, Senior Manager, Audience Marketing @ The New York Times

 

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

Visit www.adresultsmedia.com to learn more.