Day 2 — Acquisition Track
11:20am – 12:00pm

The major platforms have made themselves nearly fool proof through lookalike targeting and event based bidding. Those tactics can drive a lot of performance, but often they reach a natural upper limit. This panel will explore how to press additional tactics to boost performance in the core paid channels and in adjacent or alternative paid channels as well.

Eyal Grundstein, Head of Consumer Online Marketing @ Yelp
Timothy Ming, Senior Digital Marketing Manager @ American Well
Alex Potichnyj, Director of Marketing @ Checkout51
Warren Woodward, Director of User Acquisition @ Nexon
Tommy Yannopoulos, Director, Sales U.S. @ Fiksu DSP

Moderated by:
Jai Jaisimha, Ph.D., CEO & Founder @ Appnique

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

Visit to learn more.

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