Day 2 — Product Track
3:00pm – 3:20pm

The current state of analytics is full of fear, uncertainty and doubt; product managers aren’t empowered with the tools they need to iterate quickly and don’t have access to critical data that can fuel innovation and growth. In this session, we will share the winning framework that companies like Microsoft, Sonos and YesWare have implemented so other organizations can create a “data-informed culture” and empower their product managers to quickly answer questions, gain insights and drive growth and revenue.

Aditya Vempaty, VP of Marketing @ Interana

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

Visit to learn more.

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