Day 1 — Main Stage
9:45am – 10:05am

Topshop is a global fashion retailer with over 500 stores and millions of devoted shoppers. Yet, continual engagement with their mobile users to drive business impact requires rich behavior insights and a lot of experimentation. Join our session to discover:

•Proven tactics to get users to opt-in to push notifications

•Strategies to combat shopping cart abandonment and keep users engaged

•Ways to measure the ROI of push notifications

Momchil Kyurkchiev, Chief Executive Officer @ Leanplum
Rachel Mallinson, Global CRM Manager @ Topshop

MAU Vegas 2017 Video Library Sponsored by:

Ad Results Media: Integrated Marketing | Data Driven Results

Our ethos is to, “making advertising a science”. Comprised of a partnership team with 75+ years of expertise, Ad Results is a best-in-class broadcast and digital advertising agency that focuses on scaling businesses top and bottom-lines. The combination of broadcast (Radio, Podcasts, Streaming) and digital performance marketing has created an innovative organization that is well positioned to stay ahead of the marketing curve by bridging these advertising mediums. This holistic understanding of the interaction and intersection between the two customer touch points makes us truly unique in the marketplace.

Visit to learn more.

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