Day 2 — Sponsor Workshop
11:00am – 11:45am

Google app marketers now live in a UAC-only world. While UAC automates your media buying, it’s not easy to get a competitive edge. In this session we will cover advanced best practices to maximize UAC at scale, including: how UAC works, how to create winning creative and how to cross-pollinate learnings from other channels. Join us for insider tips based on over $300M annual mobile ad spend and a live case study with Pixelberry.

Dario Sheikh
Strategic Partnerships Manager

Patrick McGuigan
Business Development, Mobile App Partners

Filippo De Rose
Head of Marketing and Ad Monetization



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit to learn more.

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