Day 2 — Sponsor Workshop
11:00am – 11:45am
Google app marketers now live in a UAC-only world. While UAC automates your media buying, it’s not easy to get a competitive edge. In this session we will cover advanced best practices to maximize UAC at scale, including: how UAC works, how to create winning creative and how to cross-pollinate learnings from other channels. Join us for insider tips based on over $300M annual mobile ad spend and a live case study with Pixelberry.
Strategic Partnerships Manager
Business Development, Mobile App Partners
Filippo De Rose
Head of Marketing and Ad Monetization
MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:
ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.
Visit www.ironsrc.com to learn more.