Day 1 — Commerce Unlocked
2:10 – 2:40pm

Your mobile users expect a lot from an app- fast loading time, ease of use and delight during the interaction. Adapting to the context of use, while keeping the interaction levels as low as possible (i.e. limiting the number of actions required to complete a task) has become a standard for many apps, so what exactly can be considered a “good experience”? Our experts share their fundamentals of app design to help you create less friction and encourage more buying.

Donna Bedford
Global Digital Lead

Elizabeth Binkley
Digital Product Manager, Mobile Apps
Crate & Barrel

Mike Olson
VP, Marketing
Fox Rent-A-Car

Lexi Sydow
Sr. Market Insights Analyst
App Annie



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

Visit to learn more.

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