Day 1 — Sponsor Workshop
1:45pm – 2:30pm

In this session, we reveal secrets to achieve profitable user acquisition from Facebook and Google. Mobile advertising is constantly changing. What is effective today is irrelevant tomorrow. See the creative techniques and best practices for sustained profitable user acquisition growth. Learn how emerging technologies like playable ads, creative marketplaces, machine learning, automatic bidding and UA Bots are altering the industry as we know it today.

Brian Bowman
Founder & CEO

Tom Young
Chief Marketing Officer

Alex Potichnyj
Director of Marketing



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

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