Day 1 — Sponsor Workshop
1:45pm – 2:30pm
Attribution is vital for measuring user engagement on mobile and connected devices. But, how accurate is it for your campaigns? Make sure your data is being sent as you intend from your media partners. Obtaining accurate attribution comes down to click and impression data sent correctly so that the right source and entity are attributed. Learn the steps to take to achieve a clean signal and accurate measurement of your campaigns.Get the Right Signal from Your Media Partners
Head of Client Analytics
MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:
ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.
Visit www.ironsrc.com to learn more.