Day 2 — Growth Track
9:30am – 10:00am
For many, launching an app “globally” just means focuses on North America and Europe, but the reality is that these markets are mature, with overall download growth flattening and users downloading fewer apps. Much of the near term growth in the global mobile ecosystem is being driven by non-Western markets like India, China, Russia, LATAM and Southeast Asia, however the revenue opportunity is still quite early in most. Come hear from those with expertise scaling their mobile business in emerging markets for insights on which markets to focus on and best practices on scaling your business in non-Western markets.
Managing Director, EMEA
Head of Growth
MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:
ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.
Visit www.ironsrc.com to learn more.