Growth Through Retention: Looking Beyond User Acquisition in the Subscription Economy

By Cody Hale NEWS Comments Off on Growth Through Retention: Looking Beyond User Acquisition in the Subscription Economy



As more apps and services embrace a subscription-based business model, customer retention is becoming an important metric for growth marketers. Learn how successful growth marketers will need to evolve in order to thrive in a world where lifetime value reigns.

Justin Gerrard
Director, Growth Marketing
Twitch

Moderated by:
Gosha Khuchua
Managing Director, U.S.
Fetch

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