1:00pm — 1:45pm

Mobile Growth is often seen as a set of clever hacks and specialized techniques that require a lot of experience and skill to be applied effectively. But the reality is that growth, though it integrates multiple disciplines, should fundamentally be approached as an iterative, repeatable, data driven process that when followed will lead to consistent growth.

Join Ken Rudin, Director of Growth & Analysis and Belinda Langner, Product Manager at Google, as they break this process down into a simple framework of paid and organic, data-driven tactics.

Ken Rudin, Director of Growth & Analytics @ Facebook
Belinda Langner, Product Manager @ Facebook

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