Day 1 — Commerce Unlocked
3:30pm – 4:00pm

How are the best brands turning mobile traffic into transactions? Our final panel of the day shares practical tips for identifying your customers emotional triggers and translating that knowledge into a better product. Our experts will also explain how ad optimization leads to better monetization, giving you the tools to create campaigns that are scalable, well-targeted and optimized for ROI.

Micole Leger
VP Media

Arielle Vogelstein
Growth Principal

Michael Lotfy
Head of US Sales



ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.

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