Day 2 — Growth Track
10:00am – 10:20am
In 2017, marketers lost $2.6 billion in advertising dollars to mobile ad fraud. In this session, Liftoff will take a deep dive into mobile ad fraud in the programmatic space. We’ve got fresh data on fraudulent ad inventory including suspicious bid requests, underperforming apps, hyperactive devices, spammy UX design, and more. Find out which industry players are best positioned to prevent fraud and how you can save your ad dollars.
Chief Product Officer
MAU VEGAS 2018 VIDEO LIBRARY SPONSORED BY:
ironSource is the leading in-app video advertising platform, working with over 80K apps – including Big Fish Games, Zynga and Playrix – to scale their app businesses. We believe in the power of good creative, and in creating impactful ads users actually enjoy interacting with.
Visit www.ironsrc.com to learn more.