Issue 179

January 30, 2018


Singular &’s State of the Industry: Digital Marketing Measurement 2018

I had the opportunity to partner with Singular to put together a survey and the resulting report on measurement in digital (with a particular focus on mobile).

The headline here for me is "on average marketers utilize 17 marketing tools and services to run their digital marketing campaigns." If you are interested in checking out the report you get it for free with a form submit.

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