Issue 187

March 28, 2018


‘They Need to Put Things into a Spreadsheet’: Confessions of a Media Exec on Ad Buyers

I really like Digiday's confessions series, even though it tends to be non-DR focused. I thought this one was particularly funny as it features a publisher exec complaining that agencies "muck up" branded content deals (which, to be fair, I'm sure they do) by insisting on focusing on reach and cost... which seems like a pretty prudent thing to focus on to me when you are talking about lump sum style campaigns.


Product & Design


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