Issue 227

January 30, 2019


Growth

Fallout From Apple ITP Is Severe – and 7 Other Takeaways From Google Exec Sean Downey at Industry Preview

"We advertise a lot of hardware products we sell. When our marketing team goes after Safari users, they’ve seen upwards of 50% of their re-marketing lists go away overnight. And many other advertisers and agencies are seeing similar loss rates. The same thing happens in your conversion tracking. You lose about half of those conversions attributed.... "There are some simple solutions you can put into place that start to capture data. First and foremost, people are trying to make sure measurement works. A lot of people are starting to put first-party cookies on their site for measurement."

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