Issue 263

October 16, 2019


How to Build a Mobile-First Marketing Tech Stack: The Complete Guide

This is from our friends and partners at Appsflyer! "Looking to upgrade your marketing tech stack, but don't know where to start? Our comprehensive guide was designed to break down the barriers of tech stack strategy to provide tangible advice for the modern mobile marketer. Learn how to define your growth goals, from initial planning to in-depth use cases across the top nine MarTech tools. Get inspired by industry trends, stack design frameworks, and expert tips on how to navigate the evaluation process for new tools."APPSFLYER.COM

100+ Facebook Ad Lookalike Ideas

While FB is constantly preaching account simplification, it still seems like it’s often the case that have a more fractured and constantly changing audience mix improves results. This list of potential LAL audiences should help you come up with some incremental audience ideas.CHASECHAPPELL.COM


Product & Design

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