Issue 267

November 13, 2019


Growth

PMs + Retention Folks – Want to Speak at MAU Next Year?

We are working away at completing the agenda for MAU next year. I'm in need of great talks focused in the product & retention world. I'm especially curious if anyone has data and experience with "Sign in with Apple". If you are interested in speaking please email me at adam@grow.co!MAUVEGAS.COM

Liftoff’s 2019 Mobile App Trends Report

A few highlights: Google+FB are 75% of spend (seems a little low to me TBH). Cost per purchase is $75 and cost per IAP is $86 (how is that actually viable for anything?). Time from install to purchase is very short across categories (in part because the long-term retention on average is so poor, no doubt). Global day 30 retention rates are 3.5%. 3.5%!!!!! There is plenty in here worth skimming through, though this does require an annoying lead form submit.LIFTOFF.IO

Data Privacy: The New Balancing Act for Brands

"One unintended consequence of some emerging regulations may be the collection of more sensitive consumer data than is currently tracked. For example, as noted by the Privacy for America coalition, in order to comply with a requirement to provide collected personal data to consumers who request it, adtech/martech companies would have to tie normally anonymous identifiers with personal information. To provide adequate services by individual preference, for a GPS service app, for example, apps may resort to requiring personal information if they cannot use anonymous device identifiers. This would put consumer data at a significantly higher risk for unintended exposure."KOCHAVA.COM

Product & Design

Moving Towards a Faster Web

"In the future, Chrome may identify sites that typically load fast or slow for users with clear badging. This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users."BLOG.CHROMIUM.ORG
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