Issue 273

December 24, 2019


254 Direct-to-Consumer Brands Marketing Channel for Growth [Study]

The section labeled "Facebook Halo Effect On All Other Channels" features a multivariate regression looking at the percent of GA revenue by channel attributable to Facebook spend. Or in other words, how much of referral/direct/organic is a function of spend? The percentages are honestly much lower than I would expect based on lift testing... but it's still interesting.ADAMDOOLITTLE.COM


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