Issue 282

March 4, 2020


Growth

Facebook View-Through Attribution Changes

FB has killed the ability to measure user quality at the user level for view through attributed conversions for privacy reasons (as far as I understand it) and this article suggests a few alternatives for measurement. Applying a basic multiplier (as the article suggests) strikes me as the easiest path.MEDIUM.COM

Google’s New Treatment of Nofollow Links Has Arrived

"As of Sunday, Mar. 1, Google is treating the nofollow link attribute as a hint, rather than a directive, for crawling and indexing purposes. Google is already treating all link attributes (sponsored, UGC and nofollow) as hints for ranking purposes and has been doing so since it made the original announcement in September."SEARCHENGINELAND.COM
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