Issue 297

June 17, 2020


Growth

Media Mix Models Are the Future of Mobile Advertising

Another great post from Eric, this time focusing on how to measure in a world with LAT & potentially no mobile IDs. In my experience, media mix analysis *really* requires a lot of historical data to be of any consequence, which makes it really difficult to apply to startup/growing companies. That could be extremely problematic in the mobile space since those historical baselines don't really exist (especially in gaming).MOBILEDEVMEMO.COM

Product & Design

CRM

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