Issue 300

July 8, 2020


Growth

What’s in a CNAME

This article is very correct in suggesting that ad tech vendors (ex: Criteo) are asking brand to add CNAME records much more frequencly but that is also opens another vector for risk.SIMOAHAVA.COM

How E-Commerce Platform Elliot Fell Back Down to Earth

This is a really bizarre story, but clearly they were hitting on something real. If a DTC brand could just jump on to FB and target "Worldwide" the ROAS impact is immense, but obviously that's an extremely difficult problem logistically, payment handling, customer serivce, ecomm wise etc. If something could solve all or parts of that problem (like Elliot) it would be instantly massive.MODERNRETAIL.CO
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