Issue 307

August 26, 2020


Can Email Be the Next Big Online Identifier?

It would be both ironic and unfortunate that by killing cookies, which generally capture a ton of data that's *mostly* worthless, the industry ends up slinging actual emails back and forth like crazy. It seems like email + phone will be critical for at least FB + Google for the foreseeable future, though.ADEXCHANGER.COM
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