Issue 313

October 7, 2020


Shopify Docs: Facebook Data Sharing

This is a short guide to Shopify's new, seamless integration with Facebook's conversion API. (CAPI). This is basically a must do for Shopify sites, though it's bit of a pain to remove your existing pixel and associated events.HELP.SHOPIFY.COM

Google Ads Intros Automated Insights, Performance Max Campaigns, To Release Video Action Out of Beta

UACs have crushed for mobile apps, but for the rest of the ecosystem Google Ads are still more or less bought on the same per channel basis as they have been for years. Automated Performance Max Campaigns sounds like their attempt to match their success with UACs as "performance Max run across all inventory. Performance Max campaign ads will be eligible to serve on the Display Network, YouTube, Gmail, Discover, Search etc. and are meant to complement standard Search campaigns."SEARCHENGINELAND.COM
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