Issue 316

October 28, 2020


Growth

Announcing Ads With Product Tags on Instagram

"Over the last year, advertisers have been testing the ability to turn organic shopping posts with product tags into ads on Instagram. Today, we’re launching a new way to create ads with product tags from scratch in Ads Manager. This gives businesses the option to use more commercial creative and copy compared to traditional organic posts. The available formats for ads with product tags include photos, videos and carousels."FACEBOOK.COM

Make Every Marketing Dollar Count With Attribution and Lift Measurement

This includes a number of product announcements, but it is interesting (and useful) to see them making Conversion Lift more readily available (in this case on YouTube). I look forward to the day that lift tests could be configured via the Ads UI for campaigns/ad groups etc. (especially so that you could run self-service lift tests on branded terms).BLOG.GOOGLE
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