SEO Split-Testing Lessons From SearchPilot: Forcing Google to Respect Meta Descriptions

This is an article from Nov I just came across. I'm *really* into SearchPilot, which essentially uses a CDN to enable really clean, server-side experimentation for SEO experiments. It's a very simple and elegant technical solution which I really appreciate. This post shares the results of an experiment in which they tested custom meta descriptions against Google's auto generated snippets... and of course, Google's magic system won!SEARCHPILOT.COM

Unity Teams Up With Snap to Extend the Reach of Its Ads and Game Engine

"Unity Ads is now included in the Snap Audience Network (SAN). Snapchat’s SAN advertiser campaigns will now include video inventory from Unity’s extensive network of mobile gaming titles, helping advertisers extend beyond Snapchat."VENTUREBEAT.COM

What the Future Holds for ASO: The Phiture Team’s Predictions for 2021

2021 predictions from the best-in-class ASO team at Phiture.PHITURE.COM

B2B FB Ads Breakdowns

Kevin Barry of Right Percent commentating leading B2B brands' FB creatives.RIGHTPERCENT.COM

How Walmart Became an Integral Part of the DTC Playbook

Not a ton of new information in this article, but I thought the bits about Big Fig were interesting (in part because that is a mattress brand I have never heard of!).DIGIDAY.COM