Issue 325

December 30, 2020


Growth

SEO Split-Testing Lessons From SearchPilot: Forcing Google to Respect Meta Descriptions

This is an article from Nov I just came across. I'm *really* into SearchPilot, which essentially uses a CDN to enable really clean, server-side experimentation for SEO experiments. It's a very simple and elegant technical solution which I really appreciate. This post shares the results of an experiment in which they tested custom meta descriptions against Google's auto generated snippets... and of course, Google's magic system won!SEARCHPILOT.COM

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