One of my New Year's resolutions is to write more about growth topics! This is my first attempt of 2021. In this post, I describe an approach I use at Thesis to audit paid search accounts in which I go DEEP on search term data.BLOG.THESISTESTING.COM
It's definitely true that CAPI in particular (especially the Subscription Lifecycle Events - see https://developers.facebook.com/docs/marketing-api/conversions-api/subscription-lifecycle-events) is making it much easier for brands to pass back LTV values and actually take action on them. Having to hack together a model and then pass a value back in a param attached to a custom event is a pain, and Ido and others are trying to make that whole workflow easier.IDOFRIDO.MEDIUM.COM
Not exactly a standard growth topic, but I just think it's an interesting strategy and I imagine that helping these brands better complete online is a key part of the overall strategy.DIGIDAY.COM
"Our Amazon Sponsored Brand Video ads reported an ACoS 44% lower than our other campaign types with a conversion rate 21% higher than the account average (3.52% versus 2.89%)."PPCHERO.COM
Evidently, they are password reset, order confirmation, preference update, and re-welcome.TOOLBOX.COM
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