Issue 330

February 3, 2021


Growth

AppTrackingTransparency Requirement Update

"Late last year, to give you additional time to prepare, we had temporarily deferred the requirement to use AppTrackingTransparency when requesting permission to track users and access device advertising identifiers. This requirement now goes into effect starting with the upcoming beta update, and will roll out to everyone in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14." The end is nigh.DEVELOPER.APPLE.COM

Gambling Apps Are Coming to Google’s Play Store in the US and 14 Other Countries

"An upcoming change to Google’s Play Store policies will allow gambling and betting Android apps that use real money in 15 more countries, including the US, according to 9to5Google. Currently, gambling apps are only allowed in four countries: Brazil, France, Ireland, and the United Kingdom." A positive boost to CPMs from what I assume will be mega advertisers getting in the game.THEVERGE.COM

The Digital Detail: How Conversions API Gets You Closer to Your Customers

This is the key bit for subscription advertisers: "For subscription advertisers, we also recommend sending “RecurringSubscriptionPayment” and “CancelSubscription” events for measurement and targeting (optimization is not yet supported)." Optimization isn't YET supported, but you have to imagine optimization for high value/payback period is coming.FACEBOOK.COM

Product & Design

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