Issue 331

February 10, 2021


ORIGINAL CONTENT: If You Want Successful TikTok Ads You Can’t Treat Them Like Facebook Ads

Another great post by Heather Heddens of the Thesis team. She describes her experience over the last 12-18 months in testing into TikTok for a few D2C brands. The best part herein is she compares FB & TikTok performance on a more reasonable apples-to-apples basis to account for the somewhat insane tracking limitations that the TikTok ad platform still has ("TikTok can’t attribute a conversion unless the user makes the purchase in the same web-session in which they engaged with the ad").BLOG.THESISTESTING.COM
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