Issue 366

October 15, 2021


Growth

The Problems With Facebook Ads Optimization

He's right to suggest that with Facebook (and other platforms) you get what you ask for. If you want clicks they are going to show your ads to the subset of their audience that click like crazy and that probably never buy anything. Why would they waste impressions on their most valuable users (people that spend $$$) when you as the advertiser just asked for clicks?JONLOOMER.COM

What if Performance Advertising Is Just an Analytics Scam?

This is a somewhat hyperbolic piece that got a lot of attention this week about performance marketing. But at it's core he is right in saying: A) to validate performance marketing you need to run lift/incrementality tests constantly and B) a lot of brands don't have the teams/sophistication to do so.SPARKTORO.COM
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