Issue 368

October 29, 2021


Growth

Lovevery Finds Success With a Streaming Campaign and Roku’s Core 6 Framework

This is a case study/puff piece about Roku by Roku BUT I included it because I think it's really smart + commendable that Roku is making incrementality measurement so central to their "core 6" framework. I can't think of any other network/channel that makes incrementality testing so readily available (even the reps at FB which built great tools for the purpose never really make it a priority). It's just very smart.ADVERTISING.ROKU.COM

Product & Design

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