This is gated on WSJ proper but the basic gist is that Google, a high intent, single session conversion driver wasn't hurt nearly as much as low intent, often multi session/multi device channels like FB. Not particularly earth shattering.WSJ.COM
"If that changes — if Apple routes all in-app traffic through its Private Relay filter — then in-app fingerprinting would become much less reliable. Given that Apple’s only other option for policing fingerprinting is to reject app updates, putting an end to fingerprinting through Private Relay is likely the best choice."MOBILEDEVMEMO.COM
He is right that geo incrementality testing is very much back he is mistaken that FB has totally killed their lift testing tool. It still exists but it's a lot less useful and not accessible via the UI any longer.ice fee for all subscriptions on Google Play from 30% to 15%, starting from day one."TOWARDSDATASCIENCE.COM
"In short, if you want the video to perform its best in Google Search, Google said place that video on its own dedicated page, and make sure the video is placed in the “most prominent” area of the page."SEARCHENGINELAND.COM
In order to provide you with the best user experience, this website has been set to allow cookies. To learn more, you can view our Terms of Service and Privacy Policy here. Learn more.
