ORIGINAL CONTENT: What Is Signal Optimization and How Can It Improve Payback Periods for Paid Acquisition Efforts

This is a relatively basic overview, but it comes up a lot in my day-to-day conversations, particularly for lead gen advertisers.THESISTESTING.COM

Facebook Ads, iOS 14 Changes & Ecommerce Data: How Apple’s ATT & IDFA Update Affects Advertising

This is an excellent piece, particularly because he shares MER numbers. Their data suggests that FB attributed ROAS has gotten worse according to FB post iOS 14.5 but that MER has actually gotten better. That does not at all jive with my experience... but I suspect that's in part because of the types of businesses this data set is based on. The average account in this data set is spending $15k per week in 2021 which is relatively modest. It does make some sense that those sorts of brands would be less impacted. Huge kudos to the CTC for putting this all together.COMMONTHREADCO.COM

Amid Facebook Ad Turmoil, Supply.co Retrenches

This story is a bit more in-line with what I've seen in D2C post iOS14.5.PRACTICALECOMMERCE.COM

Google, Facebook, and Amazon To Account for 64% of US Digital Ad Spending This Year

For as much as this industry changes some things really do stay the same.EMARKETER.COM

Google Confirms Intrusive Interstitials Ding Will Apply to Desktop Sites

Not a huge deal but worth noting for anyone that uses popups aggressively.SEROUNDTABLE.COM

Winc S1

"Our disciplined approach has allowed us to achieve an average LTV/CAC ratio of in excess of 3.0x when observing the 2014-2016 cohorts, which provides data to calculate this on a 5-year historical basis. Furthermore, on a nearly 5-year historical basis, our 2017 cohort has demonstrated an LTV/CAC ratio in excess of 4.0x to date, as of May 1, 2021. More recently, consumers in our 2020 cohort have already demonstrated a return of 2.3x LTV/CAC in the first year since consumer acquisition and 2.6x on a fully-aged basis, as of May 1, 2021."SEC.GOV

Casual Game Advertising Costs Down 38% Since iOS 14.6

I'm honestly a bit confused by this... I guess casual monetization is down so much that money has just rushed out of the category? Or maybe this is just a data set issue?MOBILEMARKETINGREADS.COM

Add Store Sales to Your Smart Bidding To Grow Online and In-Store Sales

"Now, retail and restaurant advertisers can use Smart Bidding for store sales to optimize bids for in-store transactions, not just visits. For example, advertisers can upload their first-party, transaction data in a privacy-safe way to optimize for store sales conversions for Search and Shopping campaigns—with the goal of driving additional sales in stores." This coupled with an incrementality test could actually be pretty legit.SUPPORT.GOOGLE.COM