Issue 371

November 19, 2021


Q3 Earnings Call Summary Focused on IDFA Impact

The Consumer Acquisition team does a great job summarizing the quarterly earnings calls. one funny bit is the quote from WPP who says they saw no negative impact from IDFA... no doubt because they A) don't really have to deal with app advertisers and B) (even better) don't really have to deal with performance campaigns.CONSUMERACQUISITION.COM


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