ORIGINAL CONTENT: How Snapchat’s Lifestyle Category Targeting Performs vs Broad Targeting

At the suggestion of a Snapchat rep, we tested Snapchat's Lifestyle Categories that an account indexed strongly with to see how they performed relative to our standard broad targeting. And in a shock to no one... broad won.THESISTESTING.COM

Snap Rolls Out Multi-Format Delivery of Ad Creatives – With AR Coming in Q2 2022

This is actually really consequential as prior to this change you had to run separate Story campaigns if you wanted to test stories. We often (due to a mix of laziness and performance) just skipped stories altogether. This change will solve for lazy advertisers like me and mirrors Facebook/TikTok etc.ADEXCHANGER.COM

Q3 Earnings Call Summary Focused on IDFA Impact

The Consumer Acquisition team does a great job summarizing the quarterly earnings calls. one funny bit is the quote from WPP who says they saw no negative impact from IDFA... no doubt because they A) don't really have to deal with app advertisers and B) (even better) don't really have to deal with performance campaigns.CONSUMERACQUISITION.COM

DTC Briefing: Startups Embrace Black Friday With Earlier Deals

I think a lot of these deals got pulled forward because people were sick of getting crushed the last few months.MODERNRETAIL.CO